Great article about the London opening of the first UK Apple Store. For me the defining comment that sums up Apple’s loyal following is:
Tens if not hundreds of thousands of pounds must’ve been spent that day and I made, in comparison, my meagre contribution.
What a brand eh? We no longer buy things from Apple…. you contibute to their turnover.
I popped into the Apple Store in Atlanta last year and found the experience cute. Lots of nice toys and pretty boxes. I really love OSX and the hardware it runs on. I’m a huge fan – but also a huge cynic of the almost lemmingesque following that some devotees adopt…….