One of our candidates, participating in the usability testing that we’re conducting for a regional tourist board, has just just mentioned that it would have been nice to read a blog for the restaurants in the region. It was a brief comment in the midst of a task that involved choosing a place to eat in the region you are about to take a holiday in.
This is the first time we’ve ever had a candidate request this.
We test websites with a lot of people. It’s what we do at SimpleUsability, day in, day out.
This is pretty huge, he used the word blog like he would use the word coffee.
Joe Public is now asking for blogs, in situations where blogs would be of value to them.
Businesses out there, need to take note.