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	<title>Content Fairy - Guy Redwood&#039;s Blog &#187; Persuasive Content</title>
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	<description>Journal &#38; Eye Tracking Notes from a global voice in Leeds</description>
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		<title>Persuasive Content</title>
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		<pubDate>Thu, 04 Dec 2008 21:54:14 +0000</pubDate>
		<dc:creator>Guy</dc:creator>
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		<description><![CDATA[Great article about the importance of influential content. http://www.uxmatters.com/MT/archives/000357.php 1. Talk like a person. 2. Establish credibility. 3. Use the right tone for the brand or situation. 4. Be courteous in your timing and placement of content. 5. Remind customers of differentiators and benefits. 6. Appeal to both the left and the right brain—the rational [...]]]></description>
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