Bread – It’s the new Rock and Roll

Aparantly, there’s laboratory at Panasonic UK, full of bread making geeks, where they keep trying new bread recipes to ensure that their bread maker is the best in the world. You can phone them with questions about your bread machine and get lots of help – just as long as your question is about bread.

Myth or truth? Well I read about it in more than a few places…

If you ever think of buying a bread machine and like the type of bread we have in the UK – make sure you buy a Panasonic. The bread police won’t allow any windows on their device because this makes it difficult to maintain the constant heat for good bread. There’s a healthy export market too… People want that UK type loaf on the continent… blah blah blah…

I was looking for a Christmas present for my wife to go with her Marc NewsonDish Doctor. I read a few web pages about bread makers and quickly discovered that there are some very bad ones and a few good ones. Hence the reputation for bread makers living at the back of cupboards, gathering dust. I researched a little further and bought into the notion that Panasonic have a team that’s mad about bread, complete geeks and hence produce the only bread maker worth buying.

How cool is that for a brand entity. I don’t care if it’s a myth. I bought the machine on the basis of great reviews on Amazon, numerous awards, various fan pages and also my own respect of Panasonic as being rather good. And hey, it’s all true. The instructions are crystal clear, the recipes are plentiful and our first loaf took only a few minutes of measuring into the tin. Four hours later we had a perfect loaf.

Since then we’ve tried 4 different types of flour, replacing butter with Olive oil, a few high speed loafs and every one’s been a winner. The instruction book tells you what each ingredient will do, and how you can change it. Good bye additive ladden supermarket bread.

Panasonic would sell more of these things if they spent a little time on educating people on how these machines work. Everybody seems to think you have to mix the ingredients – they don’t know that you just tip it into the machine and then switch it on.

Break that myth and you’ll sell alot more.

Written by Guy in: Influences |

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